Pascale Alpha was appointed Chief Diversity, Equity and Inclusion Officer at CAE in May 2022. CAE is a high-tech company, a leader in pilot training, with 13,000 employees and operations in 40 countries. Prior to her appointment, Pascale held the position of Director, Public Affairs and Global Communications at CAE and was co-leading the company’s diversity, equity and inclusion (DE&I) journey since its beginnings. CAE’s DE&I leadership was recognized on numerous occasions – the company was included in Bloomberg’s Gender Equality Index for the fourth consecutive year in 2022, was awarded the Silver-level certification by Women in Governance for its efforts in promoting gender parity in the workplace and was included in the Globe and Mail’s Women Lead Here benchmark.
Prior to focusing on DE&I, Pascale was seasoned communications and public relations professional with over 20 years of experience in internal and external strategic communications and media relations. Throughout her tenure at CAE, Pascale supported the company’s growth by developing communication strategies that advanced its business goals, enhanced the company’s image and reputation, and drove employee engagement. Pascale is a spokesperson with strong writing and editing skills in English and French, an in-depth experience in the aerospace industry and a proven ability to lead high-performance teams.
Prior to joining CAE, Pascale was a journalist for 11 years at the CBC. She was the producer in charge of the Montreal bureau of the CBC’s flagship news program, The National. Pascale is a member of the Board of Governors of John Abbott College and was president of the Image, Visibility, and Outreach working group of Aero Montreal, Montreal’s aerospace cluster from 2015 to 2019. Her work has won several awards of excellence from the Canadian Public Relations Society (CPRS), the Société québécoise des Professionnels en relations publiques (SQPRP), and the stories she produced for the CBC won two Gemini Awards.