Sitara Fernandes is the Manager of Strategy and Purpose at Williams Engineering Canada Inc. In her role, she has led the company to discover its purpose or its “why”. Williams Engineering’s purpose is to brighten people’s lives by engineering sustainable cities and communities that are safe, inclusive, and resilient. She leads the company’s Purpose which focuses on SDG 5 – Gender Equality, SDG 10 – Reduced Inequalities, and SDG 11 – Sustainable Cities and Communities. She leads company strategic direction and initiatives by ensuring that decisions made and plans built start from a place of Purpose and considers the impact on Purpose as well.
Sitara is an advocate for sustainability and believes that businesses play a crucial role in building economic, social, and environmental sustainability. Her passion has led her to be a board member for the Net Impact Edmonton Chapter which is a community for business professionals in sustainability.