Gwynne Fane is a purpose-driven leader with over a 25 years marketing communications experience in Canada’s financial services landscape, including deep roots in the Canadian credit union system and a strong focus on sustainability, fintech, and insuretech innovation. Currently at LGM Financial Services, she leads with systems thinking and a strategic approach to integrating sustainability across the organization’s operations and brand narrative. Gwynne played a pivotal role in LGM’s recent carbon audit and sustainability reporting initiatives, helping align the company’s environmental goals with its broader business strategy.

With a background in fintech and a strong focus on innovation, Gwynne brings a systems-thinking approach to her work. She has a particular interest in the intersection of sustainability and storytelling—supporting brands in communicating their purpose in a way that inspires action.

Known for her collaborative style and ability to distill complex systems into compelling narratives, Gwynne continues to explore how organizations can evolve responsibly while staying true to their values.